São Paulo - Leadership And Wealth

São Paulo´s Latin motto is Non ducor, duco, which translates as "I am not led, I lead". The city has prospered with the coffee industry and with industrialization; nowadays, its economy is based in the services sector. It remains the business hub of Latin America.

São Paulo: Facts or Fiction?

São Paulo is a city that’s big not only in terms of population, but also in significance. As such, it captures both the media’s attention and the human imagination. Many misconceptions about the metropolis have been spread around; none of them should prevent you from experiencing the metropolis. Tailor Made São Paulo is happy to clarify some of the most common myths and half-truths about the city:

"Traffic Is Congested" – It is true. However, there are ways of dealing with it: staying at hotels close to where your areas of interest are, and alternating the use of cars with walks and use of the subway – which is among the cleanest and safest in the world.

dois "There´s A Lot Of Crime" – Thanks to very serious work undertaken by the state government over the last decade, murder rates in São Paulo have dropped by as much as 70% from 1999 to 2007. In the area where most tourist attractions are (Consolação), the average is 1.96 murders per 100 thousand inhabitants, a number close to that of Paris.

tres "São Paulo Is Polluted" – Like any metropolis, it is true that air quality and river pollution levels are far from ideal in several parts of the city. However, São Paulo also offers 11.2 million square
meters of green in the form of 40 parks.

quatro "São Paulo Is A Business City" – Yes, São Paulo is the business capital of Brazil; it is also one of the world’s top gastronomy and cultural destinations. There are over 12,000 restaurants of more than 40 different world cuisines, dozens of art galleries, cultural centers, museums, cinemas and theaters. São Paulo also has a wonderful nightlife, with options for every taste – every day of the week.

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